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Chances are you’re not checking in with your customers often enough. You can change this by using Sage ACT!

11 September 2012

Regular contact with your customers cannot be overstated; being transparent, open, available and proactive as opposed to reactive builds trust and a positive working relationship.

Customer relationship management (CRM) software packages like Sage ACT! are an ideal solution for small businesses. Acting as a contact database, mail merges are possible as well as basic administrative tasks such as creating email and letter templates and exporting data.

There are many advanced features to the latest version of Sage ACT! that allows you to connect with your customers in ways you’ve never been able to before:

Communicate & engage with your customers

The ‘Pro’ contact management system allows you to “communicate through multiple channels via one easy-to-use interface”. Communication between different email platforms is possible, as is contact with dedicated contact and lead demographics.

Integrate with social media

Social media integration allows for instant reaction and gives small businesses another platform from which to provide updates and send messages.

Develop better customer relationships

Bespoke reporting, notes and history allows you to keep your customer information organised and up-to-date whilst in-built time management resources mean contacts, notes and diaries can be synced and actions prioritised with the Smart Tasks and Scratchpad tools.

Maximise and forecast sales & achieve greater customer generation

Analysis tools allow you to forecast trends and opportunities, leading to a solid sales process. In turn, managing the ‘lead to sales’ conversion process is also made easier.

To learn about Sage ACT! and how it can support your business, why not enrol on a course from Total Training Solutions? Our hands-on courses allow you to get to grips with the features and conduct practical case studies. To book a course or if you have any questions please call the Total Training Solution team on 0800 612 1299 or email info@tts-uk.com.

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