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Mobile app development - helping you to develop your own corporate apps

21 March 2013

The majority of people using mobile apps today use them for either games or social media. However, retail and corporate apps have come to the front more recently and are very much on the rise. It’s therefore, becoming increasingly important for firms to engage in mobile app development. You don’t need to be a games developer or a social media tycoon to have a presence in the app store.

Many business people argue that businesses need to develop apps that engage customers in some way. In many cases, apps can be used to provide a better service to customers. This makes it more simple when it comes to designing the app. The ebay app, for example, simply improves the ebay service for the mobile platform. The difficulty (or the art) of designing apps comes when there is no obvious way of putting your business into a mobile app.

If your company provides a product or service that does not lend itself well to mobile apps, your mobile app development process will need to be more creative. For example, if you are an accounting firm, there may be very few aspects of your service that can be offered through a mobile application. What you could do, however, is develop a tax calculator app (or something along those lines) with your company’s brand name on it. This will engage potential customers by providing something that is useful to them, while also raising awareness of your company.

In short, mobile app development should not be forgotten simply because you cannot develop an app to enhance your service. Mobile is a platform that cannot be ignored and apps can be an effective marketing tool as well as a genuine service.

If you are looking to acquire the skills that will enable you, your colleagues or staff to develop apps, give Total Training Solutions a call today on 0800 612 1299 or contact us via the website.

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