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Google AdWords Training

This is a one day training course that will give you a great understanding of how to set up a successful Google Ads campaign; how to evaluate your Google Ads effectiveness and how to optimise your campaigns.

Google Ads Training Course Introduction

Google Ads is a great way for website owners to get their website to appear at the top of Google Search Results. They operate on a PPC (Pay Per Click) model, which means each time an Ad is clicked on the account will be charged a fee.

This 1 day Google Ads course will give you a good understanding of how Google Ads works and provide a clear, hands-on, demonstration of how to set up campaigns and write effective Ads.

You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget.

Who is this Google AdWords Training Course for?

This Google Ads (AdWords) course is aimed at people who are new or relatively new to Google Ads and the world of PPC.

You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.

Classroom & Virtual Classroom Courses

We offer this course as a classroom based course and as a live, interactive online course.

Our classroom courses are run as public courses or as a private course anywhere in the UK.

Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.

Private Google Ads Courses

Private One-to-one and Group Google Ads training courses are available; with a 1 day Google Ads training course starting from £690 + VAT or £450 + VAT online.

These courses are ideal if you cannot make one of the set course dates or if you want to tailor the Google Ads course content to suit yours or your teams’ requirements.

Why Choose This Google Ads Course?

  • Run by an experienced marketer with over 10 years experience in running Google Ads campaigns
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • Convenient city centre locations; or Online.
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement

    • Course content

      Introduction to Ads

      How Google Ads works
      Setting objectives and KPIs
      How to structure your campaigns

      Ads Set Up

      Home, Dashboards & Menus
      Data setting and comparisons
      Campaign set up
      Location targeting
      Ad Scheduling & Rotation
      Bid strategies
      Conversion Tracking Methods
      Targeting mobile users

      Analysis & Optimisation

      Keyword analysis & selection
      Quality Score & Ad Rank
      Creating effective text ads
      Keyword Match types
      Managing Bids
      Ad Preview & Diagnostics
      Improving Ad Rank
      Optimisation techniques
      Strategies to try


      Viewing the reports
      Monitoring Clicks and Conversions
      Google Analytics Ads Reports
      Multi Channel Funnels
      Conversion attribution
      Custom Reports

      Advertising options

      Search network
      Display advertising
      Product listing ads
      (Google Shopping)

      Help & Resources

    Duration: 1 day
    Price: £395 + VAT

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