Google AdWords Training

This is a one day training course that will give you a great understanding of how to set up a successful Google Ads campaign; how to evaluate your Google Ads effectiveness and how to optimise your campaigns.

Google Ads Training Course Introduction

Google Ads is a great way for website owners to get their website to appear at the top of Google Search Results. They operate on a PPC (Pay Per Click) model, which means each time an Ad is clicked on the account will be charged a fee.

This 1 day Google Ads course will give you a good understanding of how Google Ads works and provide a clear, hands-on, demonstration of how to set up campaigns and write effective Ads.

You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget.

Who is this Google AdWords Training Course for?

This Google Ads (AdWords) course is aimed at people who are new or relatively new to Google Ads and the world of PPC.

You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.

Classroom & Virtual Classroom Courses

We offer this course as a classroom based course and as a live, interactive online course.

Our classroom courses are run as public courses or as a private course anywhere in the UK.

Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.

Private Google Ads Courses

Private One-to-one and Group Google Ads training courses are available; with a 1 day Google Ads training course starting from £690 + VAT or £450 + VAT online.

These courses are ideal if you cannot make one of the set course dates or if you want to tailor the Google Ads course content to suit yours or your teams’ requirements.

Why Choose This Google Ads Course?

• Course content

  Introduction to Ads

  How Google Ads works
  Setting objectives and KPIs
  How to structure your campaigns

  Ads Set Up

  Home, Dashboards & Menus
  Data setting and comparisons
  Campaign set up
  Location targeting
  Ad Scheduling & Rotation
  Bid strategies
  Conversion Tracking Methods
  Targeting mobile users

  Analysis & Optimisation

  Keyword analysis & selection
  Quality Score & Ad Rank
  Creating effective text ads
  Keyword Match types
  Managing Bids
  Ad Preview & Diagnostics
  Improving Ad Rank
  Optimisation techniques
  Strategies to try

  Reporting

  Viewing the reports
  Monitoring Clicks and Conversions
  Google Analytics Ads Reports
  Multi Channel Funnels
  Conversion attribution
  Custom Reports

  Advertising options

  Search network
  Display advertising
  Product listing ads
  (Google Shopping)
  Remarketing
  Video

  Help & Resources