This is a one day training course that will give you a great understanding of how to set up a successful Google Ads campaign; how to evaluate your Google Ads effectiveness and how to optimise your campaigns.
Google Ads is a great way for website owners to get their website to appear at the top of Google Search Results. They operate on a PPC (Pay Per Click) model, which means each time an Ad is clicked on the account will be charged a fee.
This 1 day Google Ads course will give you a good understanding of how Google Ads works and provide a clear, hands-on, demonstration of how to set up campaigns and write effective Ads.
You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget.
This Google Ads (AdWords) course is aimed at people who are new or relatively new to Google Ads and the world of PPC.
You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.
We offer this course as a classroom based course and as a live, interactive online course.
Our classroom courses are run as public courses or as a private course anywhere in the UK.
Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.
Private One-to-one and Group Google Ads training courses are available; with a 1 day Google Ads training course starting from £690 + VAT or £450 + VAT online.
These courses are ideal if you cannot make one of the set course dates or if you want to tailor the Google Ads course content to suit yours or your teams’ requirements.
How Google Ads works
Setting objectives and KPIs
How to structure your campaigns
Home, Dashboards & Menus
Data setting and comparisons
Campaign set up
Ad Scheduling & Rotation
Conversion Tracking Methods
Targeting mobile users
Keyword analysis & selection
Quality Score & Ad Rank
Creating effective text ads
Keyword Match types
Ad Preview & Diagnostics
Improving Ad Rank
Strategies to try
Viewing the reports
Monitoring Clicks and Conversions
Google Analytics Ads Reports
Multi Channel Funnels
Product listing ads