Google Analytics Training

This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works and what data you can obtain. In addition, it provides guidance on how to use the data to improve your website performance and your marketing.

Google Analytics Course Introduction

Google Analytics is a free website analysis tool that gives you insights into who your website visitors are, how they found your website, what they do when they get there and it monitors your online marketing campaigns.

This Google Analytics Training Course will help you understand how to interpret this data and how to get the most out of the data it provides to improve your reporting, website optimisation and marketing campaigns.

Who should attend this Google Analytics course?

This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve their website and their marketing activities and gain insights about their customers.

You might have some experience of using Analytics but no experience is necessary.

If you already know the essentials you might want to take our Advanced Google Analytics training – please email info@tts-uk.com and our trainer will call you to discuss this to ensure you get the right course.

Private Google Analytics Courses

Our Google Analytics course is available as a private & one to one course, so that we can tailor the course to your needs & pre-existing knowledge.

The course can be held online, at your premises, our offices or a location to suit you.

Private classroom based courses start at £690 + VAT (full day)

Private Online Google Analytics courses start at £490 + VAT (half day).

Classroom & Virtual Classroom Courses

We offer this course as a classroom based course and as a live, interactive online course.

Our classroom courses are run as public courses or as a private course anywhere in the UK.

Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.

Why Choose This Google Analytics Course?

• Course content

  Introduction to Analytics

  How Google Analytics works
  Adding Analytics tracking code
  Measurement issues with GA
  Setting objectives and KPIs
  Website review

  Analytics Set Up & Admin

  Accounts, properties and views
  Data setting and comparisons
  Set Up and Filters
  Goals and Funnels
  Auto Reports: Dashboards, Saved Reports,
  The ways to sort, filter and view the data

  The Reports & Analysis

  Using the reports to answer questions like:
  Who are my visitors?
  Where do they come from?
  What technology do they use?
  Were they engaged?
  How did they find our website?
  Which are the best traffic sources?
  Which campaigns were the most effective?
  What keywords do they use to find the site?
  Which Social Media channels / posts etc. are
  most effective?
  Where do visitors go on my website?
  Which pages are the most popular?
  Which pages do they arrive on & leave from?
  How do visitors navigate through the site?
  What are they looking for?
  Are there technical/speed issues?
  How any converted into leads / sales?
  Which paths led to, or assisted in the most
  conversions?

  Advanced Reporting

  Speed and Site Search issues
  InPage Analytics
  Multi Channel Funnels
  Cohort Analysis
  Custom Reports and the Analytics Library
  Segments and Custom Segments
  Events Tracking
  Email tracking
  A/B testing
  Ecommerce

  More Help

  Google Search Console
  Google Ads linking
  Remarketing