This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works and what data you can obtain. In addition, it provides guidance on how to use the data to improve your website performance and your marketing.
Google Analytics is a free website analysis tool that gives you insights into who your website visitors are, how they found your website, what they do when they get there and it monitors your online marketing campaigns.
This Google Analytics Training Course will help you understand how to interpret this data and how to get the most out of the data it provides to improve your reporting, website optimisation and marketing campaigns.
This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve their website and their marketing activities and gain insights about their customers.
You might have some experience of using Analytics but no experience is necessary.
If you already know the essentials you might want to take our Advanced Google Analytics training – please email firstname.lastname@example.org and our trainer will call you to discuss this to ensure you get the right course.
Our Google Analytics course is available as a private & one to one course, so that we can tailor the course to your needs & pre-existing knowledge.
The course can be held online, at your premises, our offices or a location to suit you.
Private classroom based courses start at £690 + VAT (full day)
Private Online Google Analytics courses start at £490 + VAT (half day).
We offer this course as a classroom based course and as a live, interactive online course.
Our classroom courses are run as public courses or as a private course anywhere in the UK.
Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.
How Google Analytics works
Adding Analytics tracking code
Measurement issues with GA
Setting objectives and KPIs
Accounts, properties and views
Data setting and comparisons
Set Up and Filters
Goals and Funnels
Auto Reports: Dashboards, Saved Reports,
The ways to sort, filter and view the data
Using the reports to answer questions like:
Who are my visitors?
Where do they come from?
What technology do they use?
Were they engaged?
How did they find our website?
Which are the best traffic sources?
Which campaigns were the most effective?
What keywords do they use to find the site?
Which Social Media channels / posts etc. are
Where do visitors go on my website?
Which pages are the most popular?
Which pages do they arrive on & leave from?
How do visitors navigate through the site?
What are they looking for?
Are there technical/speed issues?
How any converted into leads / sales?
Which paths led to, or assisted in the most
Speed and Site Search issues
Multi Channel Funnels
Custom Reports and the Analytics Library
Segments and Custom Segments
Google Search Console
Google Ads linking