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Google Analytics Training

This is a one day training course that will give you a good understanding of how to set up Google Analytics, how it works and what data you can obtain. In addition, it provides guidance on how to use the data to improve your website performance and your marketing.

Google Analytics Course Introduction

Google Analytics is a free website analysis tool that gives you insights into who your website visitors are, how they found your website, what they do when they get there and it monitors your online marketing campaigns.

This Google Analytics Training Course will help you understand how to interpret this data and how to get the most out of the data it provides to improve your reporting, website optimisation and marketing campaigns.

Who should attend this Google Analytics course?

This training course is ideal for anyone who wants to use Google Analytics to monitor, analyse and improve their website and their marketing activities and gain insights about their customers.

You might have some experience of using Analytics but no experience is necessary.

If you already know the essentials you might want to take our Advanced Google Analytics training – please email and our trainer will call you to discuss this to ensure you get the right course.

Private Google Analytics Courses

Our Google Analytics course is available as a private & one to one course, so that we can tailor the course to your needs & pre-existing knowledge.

The course can be held online, at your premises, our offices or a location to suit you.

Private classroom based courses start at £690 + VAT (full day)

Private Online Google Analytics courses start at £490 + VAT (half day).

Classroom & Virtual Classroom Courses

We offer this course as a classroom based course and as a live, interactive online course.

Our classroom courses are run as public courses or as a private course anywhere in the UK.

Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.

Why Choose This Google Analytics Course?

  • Run by an experienced marketer with over 10 years experience in running Google Analytics campaigns
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • Convenient city centre locations; or Online.
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement

    • Course content

      Introduction to Analytics

      How Google Analytics works
      Adding Analytics tracking code
      Measurement issues with GA
      Setting objectives and KPIs
      Website review

      Analytics Set Up & Admin

      Accounts, properties and views
      Data setting and comparisons
      Set Up and Filters
      Goals and Funnels
      Auto Reports: Dashboards, Saved Reports,
      The ways to sort, filter and view the data

      The Reports & Analysis

      Using the reports to answer questions like:
      Who are my visitors?
      Where do they come from?
      What technology do they use?
      Were they engaged?
      How did they find our website?
      Which are the best traffic sources?
      Which campaigns were the most effective?
      What keywords do they use to find the site?
      Which Social Media channels / posts etc. are
      most effective?
      Where do visitors go on my website?
      Which pages are the most popular?
      Which pages do they arrive on & leave from?
      How do visitors navigate through the site?
      What are they looking for?
      Are there technical/speed issues?
      How any converted into leads / sales?
      Which paths led to, or assisted in the most

      Advanced Reporting

      Speed and Site Search issues
      InPage Analytics
      Multi Channel Funnels
      Cohort Analysis
      Custom Reports and the Analytics Library
      Segments and Custom Segments
      Events Tracking
      Email tracking
      A/B testing

      More Help

      Google Search Console
      Google Ads linking

    Duration: 1 day
    Price: £395 + VAT

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