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Advanced SEO Course

This is a 1 day course focusing Advanced technical features of SEO. Ideal if you already have a basic knowledge of SEO.

Advanced Search Engine Optimisation Course Introduction

This is a one day private Advanced SEO training course. It covers more advanced features of search engine optimisation than our SEO Essentials Course, aiming to develop basic SEO knowledge further.

The course focuses on on-site technical aspects of websites and how technologies can hinder performance, as well as a better understanding of search engine algorithms we also look at off page content marketing techniques. We look at the changing landscape of search and the move to mobile first world looking at techniques and options available.

As well as techniques for Ecommerce solutions, international/Multi Language sites and best practice when conducting site migrations. Looking at the tools used for each step.

Who is this Course for?

This course is for anyone who already has a basic knowledge of search engine optimisation and wants to further their technical knowledge.

This course is ideal if you are in marketing, a developer, or have responsibility for a website, and want to ensure you understand the essential SEO techniques used to raise the ranking of websites in Google.

If you are new to SEO you might want to take a look at our Essentials Search Engine optimisation course public course.

Private Advanced SEO Courses

Our advanced SEO courses are currently only available as private & one to one courses, so that we can tailor the course to your needs & pre-existing knowledge.

The course can be held online, at your premises, our offices or a location to suit you.

Private classroom based courses start at £695 + VAT (full day)

Private Online SEO courses start at £290 + VAT (half day).

Classroom & Virtual Classroom Courses

We offer this course as a classroom based course and as a live, interactive online course.

Our classroom courses are run as public courses or as a private course anywhere in the UK.

Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.

Why Choose This SEO Course?

  • Run by an experienced digital marketer with over 9 years experience in running SEO campaigns
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • Convenient city centre locations; or Online.
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement

    • Course content

      Introduction

      How Search Engines work
      Ranking Factors
      Understanding SERPS pages
      Google Algorithms

      Keyword Research

      Undertaking Keyword Research
      Tools to use
      Discovering Keywords
      Choosing Your Keywords
      Understanding User Intent

      Onsite Technical

      Response Codes
      HTTP / HTTPS
      Mobile Friendliness
      Creating Sitemaps
      Robots
      Javascript Implications
      Structured Data
      Site Speed Issues

      On-Page Content

      Optimisation
      Link Structure
      Structured Mark Up
      Optimising Images

      Off Page

      Content Marketing
      Competitor Analysis
      Backlink Profile Auditing

      Tools

      Optional

      International/Multi Language SEO
      Faceted Navigation Optimisation
      Migration Best Practice Process
      Google Penalties and How To
      Recover

    Duration: 1 day
    Price: £590 + VAT

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