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SEO Course: The Essentials

This is a one-day training course that will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement a Search Engine Optimisation strategy.

Search Engine Optimisation Course: The Essentials

This is a one-day training course that will give you a good understanding of how search engines rank your web pages, how to conduct Keyword research in order to identify the best keywords to target and how to implement an SEO strategy of on-page and off-page techniques.

Google controls around 90% of UK searches and over 70% worldwide. Understanding how to appear high in the results pages can be critical for a business.

This course will show you how to optimise your website to get high rankings in Google and how you can build your domain and page authority to assist in getting higher rankings.

Who Is this SEO Course For?

This training course is ideal for anyone who wants their website to appear high in Google Search results.

You might have some experience of SEO, but it is not necessary for the course.

If you already have knowledge of the essentials of search engine optimisation then you might want to take a look at our Advanced SEO Course

Classroom & Virtual Classroom Courses

We offer this course as a classroom based course and as a live, interactive online course.

Our classroom courses are run as public courses or as a private course anywhere in the UK.

Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.

Private SEO Courses

Private One-to-one and Group SEO training courses are available; with a 1 day Essentials of SEO training course starting from £690 + VAT or £450 + VAT online.

These courses are ideal if you cannot make one of the set course dates or if you want to tailor the SEO course content to suit yours or your teams’ requirements.

Why Choose This SEO Course?

  • Run by an experienced digital marketer with over 9 years experience in running SEO campaigns
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • Convenient city centre locations; or Online.
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement

    • Course content

      Introduction to SEO

      How Search Engines work
      Personalisation and localisation
      The ranking factors
      Understanding SERPS pages

      SEO Strategy

      Setting objectives
      Keyword Research
      Understanding on-page ranking
      factors
      SEO Planning

      On-Page Optimisation

      Looking at your own website(s):
      How well your pages are optimised
      How to optimise your pages further
      Reviewing competitors optimisation

      On-Site Optimisation

      Structure and URLs
      Internal link structure
      Page speed and errors
      Duplicate content and other issues

      Off-Page Optimisation

      Link building and PageRank
      Checking backlinks & competitor
      links

      Content marketing for SEO

      Social Media and PR
      Google My Business
      Citations, mentions & building
      authority
      Directories, forums and answers

      Measurement

      KPIs and measuring success
      Google Search Console Reports
      Other metrics and tools

    Duration: 1 day
    Price: £395 + VAT

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