SEO Course: The Essentials

This is a one-day training course that will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement a Search Engine Optimisation strategy.

Search Engine Optimisation Course: The Essentials

This is a one-day training course that will give you a good understanding of how search engines rank your web pages, how to conduct Keyword research in order to identify the best keywords to target and how to implement an SEO strategy of on-page and off-page techniques.

Google controls around 90% of UK searches and over 70% worldwide. Understanding how to appear high in the results pages can be critical for a business.

This course will show you how to optimise your website to get high rankings in Google and how you can build your domain and page authority to assist in getting higher rankings.

Who Is this SEO Course For?

This training course is ideal for anyone who wants their website to appear high in Google Search results.

You might have some experience of SEO, but it is not necessary for the course.

If you already have knowledge of the essentials of search engine optimisation then you might want to take a look at our Advanced SEO Course

Classroom & Virtual Classroom Courses

We offer this course as a classroom based course and as a live, interactive online course.

Our classroom courses are run as public courses or as a private course anywhere in the UK.

Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.

Private SEO Courses

Private One-to-one and Group SEO training courses are available; with a 1 day Essentials of SEO training course starting from £690 + VAT or £450 + VAT online.

These courses are ideal if you cannot make one of the set course dates or if you want to tailor the SEO course content to suit yours or your teams’ requirements.

Why Choose This SEO Course?

• Course content

  Introduction to SEO

  How Search Engines work
  Personalisation and localisation
  The ranking factors
  Understanding SERPS pages

  SEO Strategy

  Setting objectives
  Keyword Research
  Understanding on-page ranking
  factors
  SEO Planning

  On-Page Optimisation

  Looking at your own website(s):
  How well your pages are optimised
  How to optimise your pages further
  Reviewing competitors optimisation

  On-Site Optimisation

  Structure and URLs
  Internal link structure
  Page speed and errors
  Duplicate content and other issues

  Off-Page Optimisation

  Link building and PageRank
  Checking backlinks & competitor
  links

  Content marketing for SEO

  Social Media and PR
  Google My Business
  Citations, mentions & building
  authority
  Directories, forums and answers

  Measurement

  KPIs and measuring success
  Google Search Console Reports
  Other metrics and tools