This is a one-day training course that will give you a good understanding of how search engines rank your web pages, how to identify the best keywords to target and how to implement a Search Engine Optimisation strategy.
Search Engine Optimisation Course: The Essentials
This is a one-day training course that will give you a good understanding of how search engines rank your web pages, how to conduct Keyword research in order to identify the best keywords to target and how to implement an SEO strategy of on-page and off-page techniques.
Google controls around 90% of UK searches and over 70% worldwide. Understanding how to appear high in the results pages can be critical for a business.
This course will show you how to optimise your website to get high rankings in Google and how you can build your domain and page authority to assist in getting higher rankings.
This training course is ideal for anyone who wants their website to appear high in Google Search results.
You might have some experience of SEO, but it is not necessary for the course.
If you already have knowledge of the essentials of search engine optimisation then you might want to take a look at our Advanced SEO Course
We offer this course as a classroom based course and as a live, interactive online course.
Our classroom courses are run as public courses or as a private course anywhere in the UK.
Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.
Private One-to-one and Group SEO training courses are available; with a 1 day Essentials of SEO training course starting from £690 + VAT or £450 + VAT online.
These courses are ideal if you cannot make one of the set course dates or if you want to tailor the SEO course content to suit yours or your teams’ requirements.
How Search Engines work
Personalisation and localisation
The ranking factors
Understanding SERPS pages
Understanding on-page ranking
Looking at your own website(s):
How well your pages are optimised
How to optimise your pages further
Reviewing competitors optimisation
Structure and URLs
Internal link structure
Page speed and errors
Duplicate content and other issues
Link building and PageRank
Checking backlinks & competitor
Social Media and PR
Google My Business
Citations, mentions & building
Directories, forums and answers
KPIs and measuring success
Google Search Console Reports
Other metrics and tools