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LinkedIn Training Course

On this one day LinkedIn Course you will find out how you can use LinkedIn to help you achieve your personal and business objectives. You will discover how to create the ideal personal and business page and learn about the range of features and advertising options available to you.

LinkedIn Training Course Introduction

LinkedIn is a social media platform for professionals, hundreds of millions currently using it and growing. Users are encouraged to use their profile like an online CV stating their job titles, places of work, geographic location and more.

Companies can also set up pages, connect with their employees, potential employees, contacts etc and also post and promote themselves as they would on other social networks.

There are many features and tools on LinkedIn that allow companies, and individuals, to take advantage of using this available data to specifically target their marketing efforts.

On this 1 Day course, you will learn LinkedIn Do’s and Dont’s for your personal profile and company profile, creating a strategy for generating leads, advertising, generating content as well as reading the results and much more.

Who this LinkedIn Course is for?

This course is aimed at company directors, marketing, sales and communication executives looking to maximise their presence on LinkedIn and develop their understanding of the opportunities it provides.

Classroom & Virtual Classroom Courses

We offer this course as a classroom based course and as a live, interactive online course.

Our classroom courses are run as public courses or as a private course anywhere in the UK.

Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.

Private LinkedIn Courses

Private One-to-one and Group LinkedIn training courses are available; with a 1 day LinkedIn training course starting from £690 + VAT for a full day or £490 + VAT for half a day.

These courses are ideal if you cannot make one of the set course dates or if you want to tailor the LinkedIn course content to suit yours or your teams’ requirements.

Why Choose This LinkedIn Course?

  • Run by a social media expert who runs social media campaigns for many organisations
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • Convenient city centre locations; or Online.
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement

    • Course content

      LinkedIn And How It Can Work For You

      How LinkedIn works
      Latest trends and developments

      Dos and Don’ts

      LinkedIn etiquette
      Use of LinkedIn data

      Building A Strategy For Lead Generation

      Creating objectives
      Developing a strategy
      Developing your LinkedIn voice and identity.
      How to generate leads

      Optimising Your Profile

      Creating a “knockout” profile
      The power of recommendations
      Making the most of LinkedIn’s features

      Company Pages

      Setting-up a page
      How to use it effectively
      Building awareness and trust

      Using The Search Function

      How to use the search function
      Generating leads from search

      Creating Great Content For LinkedIn

      Understanding your target audience
      Creating ideas for content
      How to write engaging content
      Great examples

      LinkedIn Advertising

      Advertising options
      Developing a strategy
      Getting the best possible return on investment
      Great examples

      Measurement and Management

      How to get the most out of LinkedIn, in the least possible time
      Measuring your success

    Duration: 1 day
    Price: £395 + VAT

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