On this one day LinkedIn Course you will find out how you can use LinkedIn to help you achieve your personal and business objectives. You will discover how to create the ideal personal and business page and learn about the range of features and advertising options available to you.
LinkedIn is a social media platform for professionals, hundreds of millions currently using it and growing. Users are encouraged to use their profile like an online CV stating their job titles, places of work, geographic location and more.
Companies can also set up pages, connect with their employees, potential employees, contacts etc and also post and promote themselves as they would on other social networks.
There are many features and tools on LinkedIn that allow companies, and individuals, to take advantage of using this available data to specifically target their marketing efforts.
On this 1 Day course, you will learn LinkedIn Do’s and Dont’s for your personal profile and company profile, creating a strategy for generating leads, advertising, generating content as well as reading the results and much more.
This course is aimed at company directors, marketing, sales and communication executives looking to maximise their presence on LinkedIn and develop their understanding of the opportunities it provides.
We offer this course as a classroom based course and as a live, interactive online course.
Our classroom courses are run as public courses or as a private course anywhere in the UK.
Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.
Private One-to-one and Group LinkedIn training courses are available; with a 1 day LinkedIn training course starting from £690 + VAT for a full day or £490 + VAT for half a day.
These courses are ideal if you cannot make one of the set course dates or if you want to tailor the LinkedIn course content to suit yours or your teams’ requirements.
How LinkedIn works
Latest trends and developments
Use of LinkedIn data
Developing a strategy
Developing your LinkedIn voice and identity.
How to generate leads
Creating a “knockout” profile
The power of recommendations
Making the most of LinkedIn’s features
Setting-up a page
How to use it effectively
Building awareness and trust
How to use the search function
Generating leads from search
Understanding your target audience
Creating ideas for content
How to write engaging content
Developing a strategy
Getting the best possible return on investment
How to get the most out of LinkedIn, in the least possible time
Measuring your success