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Social Media Advertising Course

This is one day course covers the essentials of building and executing an effective social media advertising strategy.

Social Media Advertising Course Introduction

This is a 1-day course, for organisations looking to take advantage of social media advertising or individuals looking to expand their skills in this area.

It covers the essentials of creating and managing effective social media advertising campaigns including Facebook Ads, Twitter Ads and LinkedIn Ads (Other platforms can be covered on request).

You will gain a greater understanding of the social media advertising options; how to structure your ad campaigns; how to target the right audience and create effective ads that will drive the right people to your website. You will also learn how to read results and optimise your future campaigns.

Who is this course for?

This course is suitable for people who have not previously used social media advertising, but you should have some experience of using social media for business.

If you are new to Social Media for Business, take a look at our Social Media Training Course.

Which Social Media Platforms are Covered?

The public course focuses on:

Facebook

  • Facebook Ads & Instagram Ads
  • Using Ads Manager
  • The Facebook Pixel
  • Types of Campaigns
  • Twitter

  • Twitter Ads
  • How they work
  • Targeting
  • Awareness vs Engagement vs Discovery
  • LinkedIn

    LinkedIn Ads
    Campaign Manager
    Types of Ads
    Maximising your campaign

    See Full Course Outline At The Bottom Of The Page

    Classroom & Virtual Classroom Courses

    We offer this course as a classroom based course and as a live, interactive online course.

    Our classroom courses are run as public courses or as a private course anywhere in the UK.

    Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.

    Private Social Media Advertising Courses

    Private One-to-one and Group training courses are available; with a 1 day training course starting from £690 + VAT for a full day or £490 + VAT for half a day.

    These courses are ideal if you cannot make one of the set course dates or if you want to tailor the course content to suit yours or your teams’ requirements.

    Why Choose This Social Media Advertising Course?

  • Run by a social media expert who runs social media campaigns for many organisations
  • This course is limited to 6 delegates so you are guaranteed personal support throughout the course
  • Convenient city centre locations; or Online.
  • Course notes and support material
  • 3 months online support
  • Certificate of achievement

    • Course content

      Introduction to Social Media Advertising

      What is social media advertising and why can’t it be ignored?
      Planning a campaign: including choosing the right platform

      Managing Your Expectations

      Ensuring that you / your clients have the best content available
      Why a good website is essential
      What is a sufficient budget?

      Planning a Campaign Strategy

      Creating objectives
      What works for your niche?

      Understanding How Each Channel Works

      Linked In Ads

      ‘Campaign Manager’
      Choosing the right ad Targeting
      Setting a budget and managing it
      Measuring and maximising your campaign

      Twitter Ads

      How they work
      Awareness vs engagement vs discovery
      Setting a budget and managing it
      ROI

      Facebook Ads

      Business Manager / Ads Manager
      The importance of quality content
      Types of campaign
      The Facebook Pixel
      Monitoring Results

      Targeting

      How to get your audience right
      How to create an on going dialogue using ads.
      Retargeting ads

      Creating Quality Content

      Images vs video
      Crafting quality copy that leads to engagement

      Reading The Results & What To Do Next

      Interpreting advertising data
      What to do if your adverts aren’t delivering
      Staying on the “ right side” of Facebook, LinkedIn and Twitter

    Duration: 1 day
    Price: £395 + VAT

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