This one day course covers the essentials of building and executing an effective social media strategy for people wanting to take advantage of the power of Social Media to promote their company or organisation or blogs.
We will show you how to create a great presence, how to build a large but targeted following and how to engage this following.
We will also show you the techniques you can use to convert followers into customers.
This training is ideal for anyone who uses Facebook, LinkedIn, Twitter or Instagram (as well as others) on a regular basis for their business and wants to improve their reach & engagement of their audience or generate more leads through the social media platforms.
It is also suitable for people who are looking to start using Social Media platforms for their businesses and want to understand best practices for doing so.
We offer this course as a classroom based course and as a live, interactive online course.
Our classroom courses are run as public courses or as a private course anywhere in the UK.
Our online Virtual Classroom courses are available for people anywhere in the world with internet access. You will be able to see the trainer, their screen, be able to chat and ask questions, just like on our regular classroom courses.
Private One-to-one and Group Social Media training courses are available; with a 1 day training course starting from £690 + VAT for a full day or £490 + VAT for half a day.
These courses are ideal if you cannot make one of the set course dates or if you want to tailor the course content to suit yours or your teams’ requirements.
How Social Media works
Latest trends and developments
Creating social objectives
Developing a social media strategy
Developing your online voice & identity
Managing it all
Social media & Search Engine Optimisation
Keeping yourself & your team safe
Understanding how to target your ideal audience
How to build a following and create a dialogue
Building awareness and trust
Instagram & Pinterest
YouTube & others
Creating ideas for content
Creating a calendar and using scheduling tools
Developing the RITE content
(Relevant, Interesting, Timely, Entertaining)
KPI’s and measuring Social Media
Understanding the results and return on investment