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Design Techniques 101 Southampton

Design Techniques 101
  • Price £395.00
  • Level Introduction
  • Duration 1 day(s)
All major credit cards accepted


You can use the technology but do you know how to design?

This class is great if you’d like to find out the fundamentals of design so that you can improve your marketing materials and other such collateral.


Marketers, Designers/ SME business owners who do all their own design.

Assumed Knowledge

No previous knowledge is necessary although it would be great if you have already taken a design class at Academy Class such as Creative Suite Jumpstart for Designers, Photoshop, Illustrator and Indesign


Design Language
From Concept to Visual
Skills and Studio Tools
Printing considerations

Course Content

Design Language

  • Form and space
  • Negative and positive space
  • Principles of layout
  • Photography basics
  • Composition


  • Layout style
  • Size and Format
  • Using grids
  • Layout style
  • Contrast

From Concept to Visual

  • Research
  • Organising your thoughts
  • Image Sourcing
  • Photograph or Illustration


  • Colour definitions
  • Colour differences
  • Colour associations
  • Colour contrast and harmony rules
  • Spot colours
  • Printing colours


  • Type history and type decisions
  • Type families?* Typographical ground rules
  • Tips and techniques for presenting type
  • Special type effects
  • Illustrative Typography
  • Widows and orphans
  • Formatting text
  • Rivers of white space
  • Inappropriate column spacing
  • Claustrophobic pages
  • Whispering headlines?
  • Floating heads and subheads
  • Too few or too many typefaces

Skills and Studio Tools

  • An overview of the Adobe Creative Suite
  • Using Bridge

Printing considerations

  • Problems that can occur in a print workflow
  • Using an Acrobat PDF workflow
  • A print checklist
  • Preflight options

Professional Pointers

  • Advertising
  • Corporate Design
  • Editorial design

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Course Enquiry

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